SUPER way of reverse engineering the goals you all have! And I think crafting future headlines is not only brilliant, it makes the process engaging! It’s like watching results manifest in real-time :)
Thanks JM! Writing these headlines was such a game changer. It also required (unexpectedly) a great deal of vulnerability. Could not recommend this exercise enough.
Love the personality scale exercise. Such an interesting way to align on brand identity!!!
Great article and tips. Especially love the headline forecasting and the exercise in positioning. Going to give these a whirl this week.
We’d love to hear how you get on!
Great post! Really love the idea of writing future headlines!
Just did this with our tequila brand, and it was sooooo helpful! Kiwi in LA here and love seeing Aussies thrive! Thanks a million x
Absolutely love to hear this! Thank you for letting us know 🥹
SUPER way of reverse engineering the goals you all have! And I think crafting future headlines is not only brilliant, it makes the process engaging! It’s like watching results manifest in real-time :)
Keep it up! -JM
Thanks JM! Writing these headlines was such a game changer. It also required (unexpectedly) a great deal of vulnerability. Could not recommend this exercise enough.
Love your ideas! 🩶 you bring a new way of thinking about business…
Love this!
Thank you!!
Absolutely love this! Going to start implementing this with our brand!!